Disney
I just read an interesting article on Michael Eisner that is a fascinating follow-up to the importance of storytelling and leadership.
The article in Fast Company says, "Disney is the premier storyteller of our era." It claims that few of us get through a day without hearing from Disney in some form or fashion. Disney's modus operandi is "bolstering Mickey's relevance across multiple demographic groups." Interesting comission!
The article talks about the woes of Michael Eisner. He was fighting for his life at the annual shareholder's meeting March of 2004. Charles Fishman says, "He offered no storytelling. Eisner--wizard-in-chief--should have marshaled his animators, his writers, his imagineers, to product an event that would rebut his critics and enchant the nervous." Instead, Fishman says that Eisner was "tired around the eyes." In his opinion, "The spark in his eye is gone, the spirit is spent, the spell has broken. Without those, how can anyone possibly make magic?"
Fishman ends with as astute observation. "These days, we need our mythmakers, our storytellers, as urgently as we ever have."
The article in Fast Company says, "Disney is the premier storyteller of our era." It claims that few of us get through a day without hearing from Disney in some form or fashion. Disney's modus operandi is "bolstering Mickey's relevance across multiple demographic groups." Interesting comission!
The article talks about the woes of Michael Eisner. He was fighting for his life at the annual shareholder's meeting March of 2004. Charles Fishman says, "He offered no storytelling. Eisner--wizard-in-chief--should have marshaled his animators, his writers, his imagineers, to product an event that would rebut his critics and enchant the nervous." Instead, Fishman says that Eisner was "tired around the eyes." In his opinion, "The spark in his eye is gone, the spirit is spent, the spell has broken. Without those, how can anyone possibly make magic?"
Fishman ends with as astute observation. "These days, we need our mythmakers, our storytellers, as urgently as we ever have."
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