2005 Trends
Entrepreneur magazine has some interesting trends going into 2005. One of them is authenticity which I think is the primary apologetic for postmodern pastors and churches. Authenticity is the litmus test.
Another trend is called Age 35. The way you reach the 19-27 year-old age group is: "market to all of them as if they're 35." I sort of like this one since I'm 35.
Life Caching
"In our jam packed society, it seems like the only thing there's a lack of is time." We are a nation of multi-taskers. "People are watching TV while surfing the net, driving while chatting on their cells, and checking email on PDAs during meetings."
One of the things that we suffer as a result of multitasking is memory loss. So another trend with be what Entrepreneur calls life caching. "As we learn to clock to save every moment of our lives, data will become the stuff that memories are made of." Rienier Evers says, "Life caching will become a given. Consumers will come to expect that they can relive every experience they've ever had and have instant access to any life collection they've ever built."
We give NCCers a DVD of their baptism as a way of having a three-dimensional memory. The ID journal was a way of helping NCCers capture their spiritual growth on paper. I think communion is a "memory making" experience.
Memory making is a $2.5 billion industry. Scrapbooking has doubled since 2001. Entrepreneur says, "Businesses that can provide creative solutions to both physical and digital life caching are the ones that stand to gain from this trend." I think the same is true of churches!
One of my definitions of leadership is creating spiritual growth opportunities. Life caching is the next step. How do you help people remember or store whay they've learned. Entrepreneur asks a great question, "What are you doing to help customers capture and store these experiences."
We do message notes and journal and booklets. But maybe I ought to infrared my message notes to Palms in the congregation. I think we've got to creatively think about "take aways" and "object lessons" that help NCCers remember what they've learned.
Another trend is uniqueness. I think this is seen in the "conversation T-shirts" that sell in all major clothing retailers. People want to be "early adopters." I think the church ought to be a place where uniqueness is celebrated. One of our core values is: you're invaluable and irreplaceable. Another core value is that maturity doesn't equal conformity.
A final trend is the third place. "An escape from home is more a necessity than a luxury." Churches need to position themselves as third places. That's is precisely why we're building a coffeehouse instead of a church.
"It's no longer wise to get people in and out of your business as quickly as possible. Give them a reason to stay, and you'll also give them a reason to come back."
That's the goal of Ebenezers!
Another trend is called Age 35. The way you reach the 19-27 year-old age group is: "market to all of them as if they're 35." I sort of like this one since I'm 35.
Life Caching
"In our jam packed society, it seems like the only thing there's a lack of is time." We are a nation of multi-taskers. "People are watching TV while surfing the net, driving while chatting on their cells, and checking email on PDAs during meetings."
One of the things that we suffer as a result of multitasking is memory loss. So another trend with be what Entrepreneur calls life caching. "As we learn to clock to save every moment of our lives, data will become the stuff that memories are made of." Rienier Evers says, "Life caching will become a given. Consumers will come to expect that they can relive every experience they've ever had and have instant access to any life collection they've ever built."
We give NCCers a DVD of their baptism as a way of having a three-dimensional memory. The ID journal was a way of helping NCCers capture their spiritual growth on paper. I think communion is a "memory making" experience.
Memory making is a $2.5 billion industry. Scrapbooking has doubled since 2001. Entrepreneur says, "Businesses that can provide creative solutions to both physical and digital life caching are the ones that stand to gain from this trend." I think the same is true of churches!
One of my definitions of leadership is creating spiritual growth opportunities. Life caching is the next step. How do you help people remember or store whay they've learned. Entrepreneur asks a great question, "What are you doing to help customers capture and store these experiences."
We do message notes and journal and booklets. But maybe I ought to infrared my message notes to Palms in the congregation. I think we've got to creatively think about "take aways" and "object lessons" that help NCCers remember what they've learned.
Another trend is uniqueness. I think this is seen in the "conversation T-shirts" that sell in all major clothing retailers. People want to be "early adopters." I think the church ought to be a place where uniqueness is celebrated. One of our core values is: you're invaluable and irreplaceable. Another core value is that maturity doesn't equal conformity.
A final trend is the third place. "An escape from home is more a necessity than a luxury." Churches need to position themselves as third places. That's is precisely why we're building a coffeehouse instead of a church.
"It's no longer wise to get people in and out of your business as quickly as possible. Give them a reason to stay, and you'll also give them a reason to come back."
That's the goal of Ebenezers!
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