Evotional.com - Mark Batterson

"Every modern communications specialist agrees that we both 'think and store' in mental pictures." We are wired for metaphors! That is how we think and how we learn. I think communicating is about three things: metaphors, metaphors, metaphors! Jesus was the master of metaphors! Aristotle said, "The greatest thing in style is to have command in metaphor."
I think one major transition in postmodern ministry is the seismic shift from print to image. We invest huge amounts of time trying to create pictures, metaphors, videos, images. I read something fascinating recently about the way we process information. The brain is able to process print on a page at a rate of about a hundred bits per second. But the brain can process at picture at about a billion bits per second. That means that a picture isn’t worth a thousand words! A picture is literally worth ten million words!
I think the key to incarnating the gospel so a generation can understand it is picking the right metaphors that "paint a picture."