Scattered Thoughts
I just read Fast Company's issue on Creativity. Here are some random thoughts.
Joe Doucet, design director for Kirshenbaum Bond + Partners, says, "The majority of products in a Targe and Walmart store aren't that different. It's the experience, the message, the lifestyle that you're buying into. The way you tell the story is just as important as the story you're trying to tell."
Bingo.
Creative Time
Deadlines can kill creativity! "People were least creative when they were fighting the clock." Time pressure kills creativity! "When pressed for time, you do things you know will work because you don't have the opportunity for trial and error."
I definitely do my best brainstorming on days that I don't have appointments and I'm hanging out at a Barnes and Noble!
Joe Doucet, design director for Kirshenbaum Bond + Partners, says, "The majority of products in a Targe and Walmart store aren't that different. It's the experience, the message, the lifestyle that you're buying into. The way you tell the story is just as important as the story you're trying to tell."
Bingo.
Creative Time
Deadlines can kill creativity! "People were least creative when they were fighting the clock." Time pressure kills creativity! "When pressed for time, you do things you know will work because you don't have the opportunity for trial and error."
I definitely do my best brainstorming on days that I don't have appointments and I'm hanging out at a Barnes and Noble!
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