I just read an interesting article on Starbucks branding.
I can hardly believe it, but there were only 200 freestanding coffeehouses in the United States in 1990. There are now more than 14,000 and Starbucks owns 30%. We'll make that 14,001 when we open Ebenezers in a couple of months.
Look out Starbucks, here we come!
I can hardly believe it, but there were only 200 freestanding coffeehouses in the United States in 1990. There are now more than 14,000 and Starbucks owns 30%. We'll make that 14,001 when we open Ebenezers in a couple of months.
Look out Starbucks, here we come!
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