core competencies
One of the recurring themes in my reading and listening over the last month is "identifying core competencies." Marcus Buckingham talked about "playing to your strengths" in his latest book.
We've identified our three core convictions that are really core compentencies as well:
The church out to be the most creative place on the planet
The greatest message deserves the greatest marketing
The church is called to compete in the middle of the marketplace
We've got our share of core incompetencies :) But I think our core competency is creativity. We've got no shortage of God ideas. I said to our team today, "My idea switch is broke and it's stuck in the on position." Sometimes I wish I could turn it off because once I have a God idea it becomes a stewardship issue and I can't ignore it. I think our core competency is communicating old things in new ways--packaging truth into new wineskins. We try our level best to brand every series so we get a hearing for the gospel. We started branding our September series, Wired, in our Big Idea meeting today.
Craiq Groeshel, pastor of Life Church, talked about core competencies in his session at the forum. He said they focus their energies on five things. I forget what they are :) But they aren't trying to be all things to all people. He cited In-N-Out Burgers as an example. They only have seven items on their menu! Their success is a byproduct of focusing on what they do well. Too many churches spread themselves too thin trying to do too much.
Keep it Simple.
We've identified our three core convictions that are really core compentencies as well:
The church out to be the most creative place on the planet
The greatest message deserves the greatest marketing
The church is called to compete in the middle of the marketplace
We've got our share of core incompetencies :) But I think our core competency is creativity. We've got no shortage of God ideas. I said to our team today, "My idea switch is broke and it's stuck in the on position." Sometimes I wish I could turn it off because once I have a God idea it becomes a stewardship issue and I can't ignore it. I think our core competency is communicating old things in new ways--packaging truth into new wineskins. We try our level best to brand every series so we get a hearing for the gospel. We started branding our September series, Wired, in our Big Idea meeting today.
Craiq Groeshel, pastor of Life Church, talked about core competencies in his session at the forum. He said they focus their energies on five things. I forget what they are :) But they aren't trying to be all things to all people. He cited In-N-Out Burgers as an example. They only have seven items on their menu! Their success is a byproduct of focusing on what they do well. Too many churches spread themselves too thin trying to do too much.
Keep it Simple.
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