Evotional.com - Mark Batterson

I'm trying to hook Nooma up with a grant to help them produce some more of their "videos." If you've never seen a Nooma you've got to check out www.nooma.com. I think their videos have been viewed by more than two million people at this point. They are all the rage. For what it's worth, their first video is their best video in my humble opinion. Rain is a masterpiece.

I know I sound like a broken record sometimes, but I'm a big believer in the power of multi-sensory messages (videos and movies). I put my faith in Christ after watching The Hiding Place.

I think more and more publishers will see short films as a great publishing opportunity. We've been producing trailers and on location videos for a couple years now, but I want us to produce some things that aren't just for NCC consumption. We've shared The Reel NCC DVDs with hundreds of churches. We've even won an Angel Award. I really want evotional productions to take things to the next level next year.

One of my goals over the next twelve months is to begin experimenting with a new genre of preaching. I want us to pre-produce some messages. I'm thinking we select certain series that are metaphorical in nature and open or end the series with a "short film" or "video parable" or "offsite message."

I'm inspired by Nooma. I love their mission and their medium.

For what it's worth, I love their branding too. They have branded the color blue. They even send blue gumballs with their videos. Brilliant branding!