Monday, August 08, 2005

originalization

Right after writing the blog on the originality line I came across a fascinating article on e-tailers and customization in the NY Times business section.

The only way online stores can compete with giants like Wal-Mart is customization. There is a growing trend toward personalization or customization. I'd like to invent a word. I'd like to call it originalization (not sure if that word exists or not). The possibilities are endless.

By the way, all of this comes out of one of our core values: everyone is invaluable and irreplacable. I want evotional apparel to celebrate the infinite creativity of God that finds expression in each unique fingerprint, voiceprint, eyeprint, and soulprint.

One more thing. When I hear about other people doing something that I thought I had thought of first, I immediately think of Ecclesiastes 3:15: "Whatever is has already been, and what will be has been before." In other words, there is nothing new under the sun! Originality doesn't mean that no one else has ever thought of your idea. It doesn't mean it's never been done before. Originality is about unique combinations.

One of the things that drives me is doing old things in new ways or saying old things in new ways. Eight times the Psalmist said, "Sing a new song." I think there are ways of doing church that no one has thought of yet! There are new forms of preaching. There are new forms of discipling. There are new forms of singing. Lora and I were actually talking about this one the other days. Have all forms of music been invented? Or will there be new genres that no one has thought of yet? I think there are ways of doing everything that haven't been thought of yet. I'm hoping NCC and evotional.com are the leading edge blazing a trail redeeming new mediums to communicate the message.

3 Comments:

At August 08, 2005 11:09 PM, Anonymous Anonymous said...

I like the singing at NCC. The mixing up of the tunes - some rock, some jazz, a little gospel. I think we need a little reggae..

 
At August 29, 2006 1:57 AM, Anonymous Goldy said...

Very useful observations

 
At August 29, 2006 1:58 AM, Anonymous Goldy said...

Very keen...

 

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