Saturday, August 27, 2005

Signature

One of the my hobby-horses is originality. We each have a unique fingerprint, voiceprint, eyeprint, and soulprint. That uniqueness needs to be celebrated. There never has been and never will be anyone like you. That isn't a testament to you. It's a testament to the God who created you. It's not about being different for difference sake. It's about reflecting the originality of the Original One.

I think every church/business/organization needs to celebrate it's uniqueness by finding a unique signature. Off and On I blog about different signatures. Here are a few more examples.

We're considering a radio segment right now so I've been thinking about how to position ourselves in a unique niche. What's our signature? I've only heard it once, but Lon Solomon (pastor of McLean Bible Church) does a short segment on different radio stations. He says, "Not a sermon. Just a thought." I've heard numerous people mention that tagline. It's his audio signature. I love it! I have a few ideas up my sleeve that I'll blog about if we decide to jump into radio.

Ever stayed in a Doubletree hotel? They are the fastest-growing U.S. company in the first-class hotel category. Why? Chocolate Chip Cookies. Every guest is offered a freshly-baked cookie at check-in. What do cookies have to do with clean sheets? Not much. But the cookie has become their signature. By the way, they taste great!

We're thinking long and hard about Ebenezer's signature right now. In I Samuel 7, the prophet Samuel strategically places "a large stone" as an altar to God. He named it Ebenezers which means "hiterto the Lord has helped us." For all I know, we might just plop a large stone on a property as a physical reminder of God's faithfulness. Or find a way to integrate the verse into our stained concrete. Somehow someway I want Ebenezers to be unlike any other coffeehouse in DC.

Here's a little NCC history. For our first few years we sang "Jesus is the Answer" as our closing song each week. It got a little dated and a little stale so we quit :) But it was the way we "signed off."

Isn't a benediction a signature?

One of my favorites is Ephesians 3:20. It's a 1000 mg of hope! Whenever we've had one of those services that is tough to end I usually dismiss with this benediction: when we leave this place we don't leave His presence; we take his presence with us wherever we go.

Peace Out.

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