The Buzz Factor
I'm beginning a new feature on evotional.com. I want to begin blogging on buzz. We'll host our first Buzz Conference next May 4-5, 2006. These buzz blogs are pre-game warm-ups. I'm totally buzzed about buzz. I can't wait :)
A Word of Mouth Revolution
It's the mid 1980's and I ask you this question: what would it take to bring the Berlin Wall down? I think most of us would have thought in political or military or financial terms. It might take decades of negotiation, a world war, or billions of dollars.
All it took was buzz.
Before the wall came down, the CIA, Pentagon, and State Department thought it would take decades to break up the Soviet Bloc. Experts on Eastern Europe could have never predicted what was about to happen.
In September of 1989, a small group of dissidents in Leipzig, East Germany held a protest rally and the local police didn't shut it down. It created a buzz genesis--the beginning of a word of mouth revolution. The next day in the next town over, another group of dissidents held a protest of their own. For some strange reason, the police didn't do anything about it once again. It created buzz momentum. The next day there was another protest in the next town over. The protests got bigger and bigger. The police got more and more passive until a million people gathered in the streets of East Berlin in October of 1989 and tore down the wall.
How did the wall come down? Buzz. A buzz began a month before in a small group of dissidents who decided to take a risk and raise their voice. In less than a month, the buzz built until the buzz brought the wall down.
It was a word of mouth revolution.
No money. No weapons. No power.
Just buzz.
2,000 years ago, Jesus started a word of mouth revolution! All the disciples had was literally the Word. But the Word never returns void. It created a supernatural buzz that changed the world.
I think we make way too many excuses as to why we're not reaching more people for Christ. A little supernatural buzz can bring down spiritual walls you never imagined possible! All it takes is some Spirit-inspired creativity.
Get Buzzed.
1 Comments:
Great Word (BUZZ),
There is nothing like word of mouth. No Billboardm, mailer, radio flyer, anything can compete with people sold out for God who are active inviters.
We attempt to use as many methods as possible to get the word out about Celebration, but nothing has ever worked so well as word of mouth.
And nothing generates as much word of mouth as when people bring their friends and their friends get saved. Creating a welcoming atmosphere also helps a great deal.
Keep up the great work for God.
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