Neuromarketing
I just read a fascinating article titled Gray Matters in Entrepreneur.
I'm already researching our March series titled The Neurology of Faith. Neurology is one of my favorite ologies. The series will piggy-back off of last year's series titled The Physics of Faith. I've got The Anatomy of Faith and The Mathematics of Faith up my sleeve for future years. I love juxtaposing science and spirituality.
Anywho.
In his book, Neuromarketing: Is there a Buy Button inside the Brain, authors Patrick Renvoise and Christophe Morin say, "Marketing should be more visual and less verbal."
I couldn't agree more. We live in the image age. The way we communicate has to change in a post-literate society. That's why I think we need new sermon forms like sermon shorts for iPods. I think short films will evolve as postmodern parables.
Neurologically speaking, a picture is worth ten million words!
That's why we work so hard on series graphics. We want to find the right image. That's also why we try to keep it simple. Our last series was titled Y. Our current series is titled DTR. We want to keep it as simple as possible so it is as memorable as possible.
The medieval church was on to something when it used stain glass to communicate the gospel in visual images. Pure genius. The movie theater screen is our postmodern stained glass. It's the way we communicate the message in visuals.
Renvaise says, "It's very hard to convince people using words when their organ of decision is primarily visual."
Food for thought.
I'm already researching our March series titled The Neurology of Faith. Neurology is one of my favorite ologies. The series will piggy-back off of last year's series titled The Physics of Faith. I've got The Anatomy of Faith and The Mathematics of Faith up my sleeve for future years. I love juxtaposing science and spirituality.
Anywho.
In his book, Neuromarketing: Is there a Buy Button inside the Brain, authors Patrick Renvoise and Christophe Morin say, "Marketing should be more visual and less verbal."
I couldn't agree more. We live in the image age. The way we communicate has to change in a post-literate society. That's why I think we need new sermon forms like sermon shorts for iPods. I think short films will evolve as postmodern parables.
Neurologically speaking, a picture is worth ten million words!
That's why we work so hard on series graphics. We want to find the right image. That's also why we try to keep it simple. Our last series was titled Y. Our current series is titled DTR. We want to keep it as simple as possible so it is as memorable as possible.
The medieval church was on to something when it used stain glass to communicate the gospel in visual images. Pure genius. The movie theater screen is our postmodern stained glass. It's the way we communicate the message in visuals.
Renvaise says, "It's very hard to convince people using words when their organ of decision is primarily visual."
Food for thought.
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