From day one our goal has been to create a church where NCCers felt confident inviting their unchurched friends.
We view church as a tag team sport.
When an NCCer walks into church they tag me and say "go for it." And I preach a message that I've poured my heart into. I try to give it everything I've got every time I preach.
When NCCers walk out of church I tag them and say "go for it." I read a study a few years ago that found that the average person has 68 people in their circle of influence. Those are people I don't have any social capital with or access to. We're each responsible for our own circle of influence--neighbors, colleagues, friends, acquaintances.
Anywho.
One way that we tag NCCers is by giving them invite cards. We do the creative work of branding a series. Then we tag everybody in our congregation and say "You're it."
Here is the invite card we designed for our new series titled Neos.
We view church as a tag team sport.
When an NCCer walks into church they tag me and say "go for it." And I preach a message that I've poured my heart into. I try to give it everything I've got every time I preach.
When NCCers walk out of church I tag them and say "go for it." I read a study a few years ago that found that the average person has 68 people in their circle of influence. Those are people I don't have any social capital with or access to. We're each responsible for our own circle of influence--neighbors, colleagues, friends, acquaintances.
Anywho.
One way that we tag NCCers is by giving them invite cards. We do the creative work of branding a series. Then we tag everybody in our congregation and say "You're it."
Here is the invite card we designed for our new series titled Neos.
1 Comments:
Mark,
I saw a different stat on the average number of people in someone's circle of influence that you might like to see...
I remember reading in Joe Girard's book "How To Sell Anything To Anybody" that he says that the average circle of influence might be even higher!
He has something he calls "Girard's Law Of 250". He explains it by saying that a short time after he got into the car selling business he went to a funeral. It was at a Catholic funeral home where they give out "mass cards".
He asked the funeral director how he knew how many to print and he said, "It's a matter of experience. You look in the book where people sign their names, and you count, and after awhile you see that the average number of people who come is 250."
He said he later went to a Protestant funeral and asked the director there and he said "About 250."
Then one day he was at a wedding and asked the guy who owned the catering place what the average number of guests at a wedding was and he told him, "About 250 from the bride's side and about 250 from the groom's."
Because of this he came up with "Girard's Law Of 250" which says, "Everyone knows 250 people in his or her life important enough to invite to a wedding and to the funeral."
This isn't a scientific number that this guy discovered but just so you know some background on Joe...
He's been listed by the "Guinness Book Of World Records" as "The World's Greatest Salesman" because he during his 15 year career selling cars he sold 13, 001 cars -- all retail!
These 250 might not all be people that someone could/would invite to be with their church, but it means that word of mouth invites might have an even larger reach than most of us think!
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