Cause Marketing
Just got an email from my friend Brad Abare. Brad is not only one of the masterminds behind churchmarketingsucks.com. He has another endeavor called Personality: The Cause Marketing Agency.
Brad is one of those guys that makes you think. I think cause marketing has huge upside potential. In fact, no one was better at cause marketing than Jesus.
When we opened our coffeehouse on Capitol Hill we were very intentional about the motto: coffee with a cause. We want our coffee to taste good and feel good because every penny of profit goes to great causes like our local outreaches and international humanitarian efforts.
All I know is this: people want to be part of a cause.
Christ is The Cause.
Brad is one of those guys that makes you think. I think cause marketing has huge upside potential. In fact, no one was better at cause marketing than Jesus.
When we opened our coffeehouse on Capitol Hill we were very intentional about the motto: coffee with a cause. We want our coffee to taste good and feel good because every penny of profit goes to great causes like our local outreaches and international humanitarian efforts.
All I know is this: people want to be part of a cause.
Christ is The Cause.
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