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Tuesday, November 27, 2007

1% of What You Do

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I'm convinced that 1% of what you do makes a 99% difference.

For example, I love staying at the Doubletree hotel and those of you who have stayed at a Doubletree know exactly why: warm cookies. The warm cookies have nothing to do with the hotel business. They don't make the beds softer or the rooms nicer. But those cookies are a 1% intangible that makes a 99% difference. How I feel about Doubletree is dictated by their cookies!

It is the little things that make a big difference. Sometimes I feel like I am micromanaging, but I have this addiction to detail. Nothing bothers me more than the little things we aren't doing well. And I try to celebrate the little things we do right.

I walked into the coffeehouse this morning, and our staff did an amazing job decorating it for Christmas. My favorite touch was the frosted snow on the doors and windows. It gave Ebz such a great look and feel. It's a small thing, but it's a big thing!

In the NCC context, I think our Annual Ministry Report is a 1% intangible that makes a 99% difference! We give an AMR to every guest. Huge bang for the buck!

You don't have to do a lot to make a big difference. You just need to figure out the 1% intangibles that make a 99% difference!

4 Comments:

At November 27, 2007 11:55 PM, Blogger Josh said...

Do you have a sample of your AMR?

 
At November 27, 2007 11:59 PM, Blogger The Deuce said...

PM,

I understand you completely. Embassy Suites does "happy hour" where you can go get free popcorn and sodas/water and other beverages for free. "W" hotel turns down your bed for you and puts divine chocolates on the pillow, which is just fantastic. I love going to NYC just to stay there. It's those 1% things that keep me coming back. Goes the other way as well, which is why we should always strive to be Christ-like. Never know when that 1% might send someone packing.

 
At November 28, 2007 9:46 PM, Blogger Mark Batterson said...

Josh,

Plenty of samples. Just email our office manager, Chandler Hill.

Chandler.Hill (at) theaterchurch.com.

Mark

 
At December 05, 2007 5:54 PM, Blogger David said...

I have a copy of your AMR from last year's Exponential...and I must say it is awesome..I found it very inspiring!

 

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