Rebranding
Our executive leadership team is spending eight hours today with CHANGEffect. We are going through a complete rebranding process as a church. And we felt like it was important to bring someone in from the outside to help us get some perspective on ourselves.
By rebranding I don't mean cosmetic surgery. I mean open-heart surgery. As our church grows older and larger, I think there is a tendency to get more and more complicated. We want to drill down and re-identify values, stories, and convictions that define who we are. This is really an exercise in self-reflection. The end result will be a complete rebranding, including logo. But it starts with figuring out our double-helix DNA.
Hoping to roll out the rebrand in early 09.
By rebranding I don't mean cosmetic surgery. I mean open-heart surgery. As our church grows older and larger, I think there is a tendency to get more and more complicated. We want to drill down and re-identify values, stories, and convictions that define who we are. This is really an exercise in self-reflection. The end result will be a complete rebranding, including logo. But it starts with figuring out our double-helix DNA.
Hoping to roll out the rebrand in early 09.
4 Comments:
Doing the hard work of establishing a solid set of foundational core values that you can really buy into, then clarifying mission based upon those values, then defining ministry based upon mission, vision, and values will be both painful and freeing! I can't wait to see what God is going to do there next!
You are a glutton for punishment, LOL.
We're about 9 months into our first every branding experience with a consultant. It feels like a double-ended funnel that started with lots of input and feedback from people and started working down to a set of 3 core branding statements. Now we're almost through the narrow part and sending the discovered brand out to the world. Exciting stuff. I know you guys will love the process!
excited to see what this will look like. I believe that in order to stay fresh and keep going forward as a church, it must keep going back and looking at what brought them to that place and figure out ways that will take them into the future. Great Stuff
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