The best form of advertising always has been and always will be word of mouth. I'm also a big believer in word of mouse. For what it's worth, 75% of NCCers came to NCC because a friend invited them. It's as simple as that: friends inviting friends.
We believe that church is a tag-team sport. When NCCers walk in they tag our worship team and creative team and teaching team and say, "Go for it." When NCCers walk out we tag them and say, "Go for it." They have a unique circle of influence. And the truth is this: their workplace is their pulpit and their colleagues are their congregation.
Having said that, I also believe in casting a net every now and then. I want to make sure that no one living near any of our five locations can deny our existence. That's why we'll periodically send out a direct mailer. It's not a cure-all. And we don't do it very often. But it does get the church on people's reticular activating system.
This Easter we're inviting 100,000 people in the metro DC area to church. I think of it as one way of "going into the highways and hedges" and "compelling to come in" (Luke 14). In the words of Paul, we will become "all things to all people" so that by "all possible means" we might reach some (I Corinthians 9).
We believe that church is a tag-team sport. When NCCers walk in they tag our worship team and creative team and teaching team and say, "Go for it." When NCCers walk out we tag them and say, "Go for it." They have a unique circle of influence. And the truth is this: their workplace is their pulpit and their colleagues are their congregation.
Having said that, I also believe in casting a net every now and then. I want to make sure that no one living near any of our five locations can deny our existence. That's why we'll periodically send out a direct mailer. It's not a cure-all. And we don't do it very often. But it does get the church on people's reticular activating system.
This Easter we're inviting 100,000 people in the metro DC area to church. I think of it as one way of "going into the highways and hedges" and "compelling to come in" (Luke 14). In the words of Paul, we will become "all things to all people" so that by "all possible means" we might reach some (I Corinthians 9).
1 Comments:
I like this analogy a lot. This is something that God has been reinforcing to me over the last couple of years. Some terms that I came across recently express this well: the church gathered and the church scattered. We are the church gathered on Sundays and then we are the church scattered throughout the rest of the week.
P.S. I am a big believer in word of "mouse" too. ;)
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