I love genesis stories.
I think it started when I asked Rick Warren about the genesis of his best-selling book, Purpose Driven Life. The genesis story helped me appreciate why it became the all-time best-selling non-fiction book next to the Bible. If you haven't heard the story, try searching my blog. Long story short, I'm a connoisseur and collector of genesis stories. Anytime I have the opportunity to meet someone I really admire or respect, I always ask the genesis question. And the answers never fail to inspire or surprise.
I came across an interesting genesis story in my reading today.
In 1916, an entrepreneur named Nathan Handwerker opened a hot dog stand on Coney Island. The Polish immigrant decided to undercut his competition by selling hot dogs for 5 cents when the competition was selling them for 10 cents, but the tactic didn't work. His hot dogs were every bit as delicious as the competition, but the price cut caused would-be customers to view his hot dogs as having inferior quality. Handwerker then tried offering free pickles and free rootbeer, but sales remained flat.
Then he came up with a brilliant marketing strategy. He recruited doctors from a nearby hospital to stand by his shop eating his hot dogs while wearing their white coats and stethoscopes. The customers started pouring in and they haven't stopped. Have you ever eaten a Nathan's Famous Hot Dogs? That's how it got started. And now you know, as Paul Harvey said so many times, the rest of the story.
Things that Make you go Hmmm.
I think it started when I asked Rick Warren about the genesis of his best-selling book, Purpose Driven Life. The genesis story helped me appreciate why it became the all-time best-selling non-fiction book next to the Bible. If you haven't heard the story, try searching my blog. Long story short, I'm a connoisseur and collector of genesis stories. Anytime I have the opportunity to meet someone I really admire or respect, I always ask the genesis question. And the answers never fail to inspire or surprise.
I came across an interesting genesis story in my reading today.
In 1916, an entrepreneur named Nathan Handwerker opened a hot dog stand on Coney Island. The Polish immigrant decided to undercut his competition by selling hot dogs for 5 cents when the competition was selling them for 10 cents, but the tactic didn't work. His hot dogs were every bit as delicious as the competition, but the price cut caused would-be customers to view his hot dogs as having inferior quality. Handwerker then tried offering free pickles and free rootbeer, but sales remained flat.
Then he came up with a brilliant marketing strategy. He recruited doctors from a nearby hospital to stand by his shop eating his hot dogs while wearing their white coats and stethoscopes. The customers started pouring in and they haven't stopped. Have you ever eaten a Nathan's Famous Hot Dogs? That's how it got started. And now you know, as Paul Harvey said so many times, the rest of the story.
Things that Make you go Hmmm.
1 Comments:
Genius! Wondered if the doctors got sick or not? No wondered it takes hours in the ER or at the docs office, they are all out eating hotdogs!
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