I've been doing a series of blogs called
The Buzz Commandments. I'll go into greater depth on them at our
Buzz Conference May 4-5 in Washington, DC.
We've already covered the first five:
I--Thou Shalt Preach From Boats
II--Thou Shalt Hang Out At Wells
III--Thou Shalt Not Wash Thy Hands
IV--Thou Shalt Wash Smelly Feet
V--Thou Shalt Curse Barren Fig Trees
Here is
Buzz Commandment VI:
VI: Thou Shalt Preach in Parables [1]
Let me come right out and say it. I've been around
the homiletical block enough times to know that there are
certain camps within Christendom that believe that
expository preaching, a
verse-by-verse exposition of a text, is the only form of
biblical preaching. There is one problem with that perspective.
Jesus wasn't an expository preacher. He was a
parabolist.
Matthew 13:34 says, "
He did not say anything to them without using a parable." The
NLT says, "
Jesus always used stories and illustrations."
I don't think there is anything inherently wrong with expository preaching. And I think the foundation of every message should be
good exegesis of a text. But I also think we should take our
communication cues from Jesus. And Jesus was
a master of metaphors.
I have a communication conviction:
the most important truths ought to be communicated in the most unforgettable ways.
Enter parables.
There is an old aphorism:
a picture is worth a thousand words.
That aphorism is wrong.
According to
neurological research, the brain is able to
process print on a page at a rate of approximately one hundred bits per second. But the brain can
process a picture at approximately one billion bits per second.
Mathematically speaking,
a picture is worth ten million words!
Jesus communicated in
word pictures. Why did Jesus use
agrarian metaphors? Because he
explained spiritual truths in everyday terms. He knew his listeners already had
cognitive categories for his agricultural metaphors. If Jesus were preaching in our 21st century context, I'm sure he would have
tapped into the cultural consciousness of our day and used a variety of metaphors.
John 12:52 has always been
my preaching mantra.
Jesus said, "I did not speak of my own accord, but the Father who sent me commanded me
what to say and
how to say it."
What is
sermon content.
How is
sermon branding.
Sermon branding is nothing new. It's as old as the ancient prophets using
God-inspired props to make their messages stick. Jesus took the Old Testament art form to a new level.
No one was better at branding truth than The Truth. His parables are
pure genius. Hear them once and you'll
remember them forever!
We need lots of different kinds of sermons because there are lots of different kinds of learners. That is
educational theory 101. But let me zoom out and make an observation: I think
linear sermons were more effective in the modern era with
a left-brain orientation. They don't work as well in the
postmodern era that is moving toward
a right-brain orientation.
There are
fifty-three parables in the gospels. Each one is a masterpiece in how to communicate to the right-brain of listeners. You've got to use metaphors and tell stories that
capture the imagination. I think there are three keys to a great sermon:
metaphor, metaphor, metaphor.
Ingmar Bergman, the Swedish filmmaker, said, "
Facts go straight to the head; stories go straight to the heart." Sermons need to be
both/and. They have to
use facts that inform the left-brain and
tell stories that inspire the right-brain. But it sure seems like
Jesus targeted the right-brain.
One last thought.
What if Jesus were
a teaching pastor at a 21st century American church? Would he preach the same way he did in the gospels? I think he would. And I think people would leave his church because
they would complain that his messages weren't "deep" enough or
"expository" enough or
"long" enough for that matter! Most of his parables are less than 200 words! They were
so simple. They were
so short. Too simple and too short for some people!
So keep
exegeting Scripture. Throw in some
cultural exegesis. And
never preach without using a parable!
[1] Matthew 13:34