I'm listening to
Tim Stevens speak right now. Here are some
rough draft notes.
Warning: these have passed through the Mark Batterson filter :)
The church faces two huge challenges in our culture:
1) People
can't hear us
2) People
don't trust us
So how do we
create buzz? How do we speak the truth
so boldly and
so creatively that we
cannot be ignored. How do we become
unignorable?
We could learn a lesson from
amazon,
You Tube, and
My Space.
Tim shared about their
mylamesexlife.com series. It was off the
buzz chart. It created a buzz in
the local and national media. And Granger had
several thousand guests during that series! What astounds me is that some people were offended because they didn't think the church should be talking about things like that.
What?
God invented it.
Granger put up
billboards that created some serious buzz--
four feet sticking out of a bed sheet. One of the billboards was right next to a Hooters. What a great juxtaposition. There is no question that it was very provocative. But that is one way you create buzz.
Tim cited one of my favorite buzz books by Mark Hughes titled
Buzzmarketing.
According to Hughes, there are six ways to get buzz:
1) The unusual
2) The outrageous
3) The taboo
4) The hilarious
5) The remarkable
6) The secretive
Listen. We shouldn't be
different for difference sake. We shouldn't try to
make news to make news. We better do the
right things for the right reasons or they will implode and backfire. But we need to buzz.
In the words of Jesus: "
Compel them to come in so my house will be full."
Churches that are serious about incarnation need to
leverage culture. How do we use the
emotional response to music? How do we use
redemptive themes in movies?
FYI--that is what we do with our
God @ the Billboards &
God @ the Box Office.
Tim shared about the way
movies like
The Matrix were
spiritual catalysts in his life.
I actually
put my faith in Christ after watching a movie called
The Hiding Place. Tim's point was we need to
use culture to build inroads into people's hearts. We need to
leverage culture. Isn't that what Paul did in Athens? In fact,
he used an idol to lead people to God. Pure Genius!
Here are some ways to use pop culture:
1)
Use pop culture to acquaint people with the stories of the Bible.
2) Use pop culture to
illustrate Biblical truth.
3) Use secular images and songs to surface
deep life issues.
Using pop culture isn't
pop gospel. Let's call it what it is:
incarnation. One of our core values is:
irrelevance is irreverence!
Jesus used agrarian metaphors. We need to use news, songs, movies, TV shows, etc.
We think of
langauge in terms of
English, Greek, and Hebrew. But the language of today is
pop culture. The language of today is
felt need.
Maybe we need to be as serious about learning the language of culture as we do Greek and Hebrew?
I'm all for studying the original languages of Scripture. They give us greater understanding. But we aren't called to be
interpreters. We're
translators! Ultimately, it's our job to
translate truth into languages people can understand.
Here is my big take away. Ready?
Granger is really really good about talking about
the real issues and
the real problems and
the real questions people have! Incarnation is all about creativity. They use dramas and songs and movies and cultures in some amazingly creative ways! And lots of people are finding Christ because of their
incarnational efforts!